The Old La Victoria Building on 24th Street Sells Bread Again. La Victoria Still Bakes a Few Blocks West.

At 2937 24th Street, near Alabama, the case is full of piroshki and honey cake. The space used to belong to La Victoria, a pan dulce bakery. Since Aug. 28, 2026, it has been the second location of Cinderella Russian Bakery & Café. According to The San Francisco Standard, Cinderella has been the city's best-known Russian bakery for 73 years, and this opening came after about ten years of planning and delays.

La Victoria is still baking too. It moved west to 3249 24th Street at Capp, and it opens at 7 every morning. One sale in 2018 left 24th Street with two addresses for the same bakery history. Since August, both have bread in them again. A Saturday walk down the street now passes La Victoria's old home and its new one.

How One Bakery Ended Up With Two Addresses

In October 2018, the San Francisco Chronicle reported that La Victoria would close at 24th and Alabama. The building's owners had put it up for sale, and the operators received an eviction notice tied to that sale. Eater SF covered the closure the next day. By late November, Eater was already reporting that Cinderella would take over the space.

In January 2019, Mission Local reported that the former operators and their staff would open a new bakery at 3249 24th St., at Capp. At first it was called Victoria SF, since the original name stayed with the old business. According to the bakery's own history, it opened at 3249 in 2019 after a two-month transition.

So for almost eight years, the people who baked La Victoria's bread worked at Capp, while the old building at Alabama sat waiting for a tenant that took years to arrive.

What Finally Opened at 2937

Cinderella's owners, Mike and Marika Fishman, kept the menu the same as at the original Richmond bakery. The Standard lists baked or fried piroshki, borsch, beef stroganoff, chicken Kiev and golubtsy cabbage rolls. There are also bags of frozen pelmeni to take home. The best-known item is the burnt honey cake, made with six thin layers. The bakery also makes a dark rye with 90% rye flour and sells hamentashen cookies all year. Drinks include kvass and kompot along with coffee, tea, beer and wine.

Hours changed after opening. 7x7 reported in September that the Mission location was open daily from 8 a.m. to 8 p.m. That is later than the 6 p.m. close Eater SF gave in its August preview. On a weekday, that makes Cinderella one of the later bakery stops on the street.

Where La Victoria Bakes Now

The bakery at Capp traces itself to 1951. The bakery team makes traditional pan dulce there for the Mission and for customers across the city. It is open daily from 7 a.m. to 7 p.m. and takes online orders. The signs on its corner storefront read La Victoria, Sourdough and Pan Dulce.

The Standard noted that La Victoria has changed owners and locations in recent years and still has 75 years of pan dulce behind it. That history now covers two corners of 24th Street. The newer one is the corner the neighborhood's own walking tour stops at.

A Saturday Morning, East to West

Street numbers on 24th Street rise as you walk west from Potrero toward Mission. Starting at the eastern end puts the oldest morning openings first.

1. Dynamo Donut and Coffee, 2760 24th St. Opens at 7 a.m. on weekdays and Saturday and 8 a.m. on Sunday, and closes at 4 p.m.
2. Cinderella Russian Bakery & Café, 2937 24th St. The former La Victoria building, with honey cake and piroshki.
3. Double Shot Coffee #3, 3077 24th St. Its Mazapán Latte is the first tasting on the Cafecito Tour.
4. 24th and Folsom. The mural by Luis Manuel Arguello is here. So is the former original Philz Coffee at 3101 24th St., covered below.
5. La Reyna Bakery, 3114 24th St. On Oct. 10, 2026, it hosted Litquake's Pan Dulce Poets event.
6. La Victoria, 3249 24th St. at Capp. Open daily from 7 a.m.
7. La Mejor Bakery, 3329 24th St. Last fall, the YMCA of Greater San Francisco suggested it as a place to pick up pan for Día de los Muertos.
8. Beloved Cafe, 3338 24th St. The last stop before Mission Street, and the end point of the Cafecito Tour.

With this route, conchas from Capp and honey cake from Alabama end up in the same bag, which mirrors how the 2018 sale split one bakery's story across two corners.

The Corner Between Them

Halfway along, 24th and Folsom has its own long-empty storefront. Philz Coffee's original café at 3101 24th St. closed in October 2023 after 20 years. Mission Local reported in February 2026 that La Rancho, a grocery, had applied to the Planning Department on Feb. 3 to open a market there. A construction worker told the outlet the store would carry organic, Mexican, Western and Arab groceries. Calle 24 executive director Susana Rojas told Mission Local that her group was "working to create an amazing opening." Both Mission Local and Hoodline described the project as expected to open soon.

As at 2937, a well-known name left the corner, the building sat, and a different kind of business made plans to move in.

The Tour That Stops at Capp

Calle 24 Latino Cultural District and Mission Lotería have launched a guided Cafecito Tour along the corridor. Remaining dates are Saturday, Nov. 21 and Saturday, Dec. 19, from 10 a.m. to noon, starting at Double Shot Coffee #3. Calle 24's event page describes the tour this way:

"Come hungry, bring your walking shoes, and get ready to experience 24th Street one sip, bite, and mural at a time."

According to the Eventbrite listing, the tour stops at La Reyna for a panecito tasting and at La Victoria, which the listing calls the oldest panadería in San Francisco. It continues to La Mejor Bakery and ends at Beloved Cafe. Along the way it passes Chata Gutiérrez's "La Rumba No Para" mural and the Calle 24 mural "Alto al Fuego." Tickets cost $37 plus Eventbrite fees. The tour runs about two hours, mostly outdoors, rain or shine, and space is limited.

The tour's La Victoria stop is the bakery at Capp, where the bakers have worked since 2019. Cinderella, at the old 2937 address, isn't on the listed stops. On Dec. 19 you could finish the tour at Beloved Cafe, walk back east past Folsom, and end at Alabama with a slice of honey cake.

The Nolan Group follows the 24th Street storefronts that change hands and the buildings that sit empty in between, because those changes shape a block long before they show up in a sale. If you own on or near Calle 24 and want to talk about what the recent openings mean for your corner, Frank Nolan is glad to start a confidential conversation.